An outbound email pertains to the email sent by a salesperson to any potential customer. It is commonly used in a B2B type of communication to make a connection and build a business relationship with another entity, essentially making it professional outbound emails that propel businesses forward.
In this sales method, the strategy is to share the business idea and the benefits of working with you with the people who are not familiar with your business and company. If this is something you would like to try for your business, this article will tell you what you need to know about it and how you can write it well.
Here are some facts to know before you start writing your business pitch:
Here are some tips on how to make it work:
Always assume what your readers might think about your email. In this process, do not only think of the positive things. As a receiver of an email, what are the things you want to see to ensure that reading through that email is not a waste of time? Here are some of the most common ones:
At the same time, make sure that you are sending the right message to the right reader. If you send a sales pitch to the company’s creative director, that will not make sense. If you need to send to multiple people, make sure that they are customized according to their role.
It is common for outbound emails to fall into this trap. After all, you do not know each other, and the best way to get their trust is to introduce yourself, right? As mentioned, you only have the first few lines to capture their attention. To make things even more difficult, these busy people are not interested in knowing facts about you and your company.
You can leave the getting to know each other part by the next talk. For now, what you need is for them to see a business opportunity with you. To achieve that, you need to focus on them and what they would get if they partnered with you.
Pro Tip: If you sell a product, make sure you can transform it into actual benefits rather than enumerating its features.
If you want to make an impression, do so by providing data. Businesspeople love to see information that they can learn from. Plus, it is proof that you take your business and market seriously. In the process, you also get to build your credibility as an entrepreneur or a company.
Tell them how long you have been doing your business or if there are any study or research references that you can use to prove your business model. Those are powerful tools to convince them to want more.
From the objective to your call to action, your message must be clear. Decide on what the next big step for them should be.
Do you want them to contact your number, or perhaps sign up for a demo? Identify that beforehand and reiterate it at the end of your email. If you can, make your pitch irresistible, which would make them regret it should they decide to ignore the message.
All of these can be achieved with the right copywriting, as this skill weaves that connection between the writer and the reader. By choosing the right words and knowing exactly where you put them, you can provide a clear and compelling message that would drive results. If outbound email is in your marketing priorities, make sure you have an excellent copywriter to do the job well.
If you need an outbound email copywriting service, we offer that! CopyFactory provides the easiest and fastest way to get proven outbound email sequences written by experts in days, not weeks. Our platform makes it a quick, customized, and convenient solution to your business struggle. Start your free trial today!
