Blog > Bradly Lebsack


When is the Best Time to Send A Cold Email?

If you're planning to send out cold emails any time soon, it pays to know more about emails' biggest factor: timing. Read on to learn more!

Posted by Bradly Lebsack | September 15, 2021

How to Create Proper Cold Email Follow Ups

Perfecting the art of cold email copywriting can be difficult. Here’s what you need to know about creating the proper cold email follow-ups.

Posted by Bradly Lebsack | September 8, 2021
Outbound Email

The Difference Between Prospecting vs Lead Generation

Sales teams often confuse prospecting with lead generation even though they have two different functions. This article helps explain to know which one you should be focusing on for your business.

Posted by Bradly Lebsack | September 3, 2021
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Copywriting Outbound Email

The complete guide to launching personalized outbound campaigns at scale while achieving industry breaking response rates (2021)

This guide will show you how to write better outbound email copy for your cold email sequences and how to improve your response rate. The guide also shares two approaches that are generating 15% reply rates with examples included.

Posted by Bradly Lebsack | September 1, 2021
Outbound Email

What is Considered An Excellent Click Rate for Cold Emails?

Looking to know what the proper cold email click-through rate is for cold emails? Read on to learn best practices and benchmarks you should be looking for when analyzing your outreach engagement rates.

Posted by Bradly Lebsack | August 25, 2021
Outbound Email

The Key to Better Sales Prospecting is Targeting

Here are key tips on improving your efficiency when it comes to prospecting and targeting for cold email campaigns.

Posted by Bradly Lebsack | August 18, 2021
Outbound Email

How Buyer Personas Can Pave the Way for Better Cold Email Results

Sending volume-based outbound campaigns to list with no segmentation? Here are some reasons why buyer personas will improve your cold email response rate.

Posted by Bradly Lebsack | August 11, 2021
Outbound Email

Why the Email Preview Text Is Just as Important as the Subject

Here are 5 reasons why the email preview text is important to optimize when sending cold emails.

Posted by Bradly Lebsack | August 5, 2021

Outsourcing Copywriting vs Using ‘Proven Templates’

The key factors to look at when deciding on outsourcing or using templates online.

Posted by Bradly Lebsack | August 3, 2021