Sales teams often confuse prospecting with lead generation even though they have two different functions. This article helps explain to know which one you should be focusing on for your business.
This guide will show you how to write better outbound email copy for your cold email sequences and how to improve your response rate. The guide also shares two approaches that are generating 15% reply rates with examples included.
Looking to know what the proper cold email click-through rate is for cold emails? Read on to learn best practices and benchmarks you should be looking for when analyzing your outreach engagement rates.
Sending volume-based outbound campaigns to list with no segmentation? Here are some reasons why buyer personas will improve your cold email response rate.
Here are 5 reasons why the email preview text is important to optimize when sending cold emails.
Nailing cold email is tricky. Here are some common mistakes we often find in cold email campaigns and how you can fix them.
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