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Outbound Email

The Difference Between Prospecting vs Lead Generation

Sales teams often confuse prospecting with lead generation even though they have two different functions. This article helps explain to know which one you should be focusing on for your business.

Posted by Bradly Lebsack | September 3, 2021
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Copywriting Outbound Email

The complete guide to launching personalized outbound campaigns at scale while achieving industry breaking response rates (2021)

This guide will show you how to write better outbound email copy for your cold email sequences and how to improve your response rate. The guide also shares two approaches that are generating 15% reply rates with examples included.

Posted by Bradly Lebsack | September 1, 2021
Outbound Email

What is Considered An Excellent Click Rate for Cold Emails?

Looking to know what the proper cold email click-through rate is for cold emails? Read on to learn best practices and benchmarks you should be looking for when analyzing your outreach engagement rates.

Posted by Bradly Lebsack | August 25, 2021
Outbound Email

The Key to Better Sales Prospecting is Targeting

Here are key tips on improving your efficiency when it comes to prospecting and targeting for cold email campaigns.

Posted by Bradly Lebsack | August 18, 2021
Outbound Email

How Buyer Personas Can Pave the Way for Better Cold Email Results

Sending volume-based outbound campaigns to list with no segmentation? Here are some reasons why buyer personas will improve your cold email response rate.

Posted by Bradly Lebsack | August 11, 2021
Outbound Email

Why the Email Preview Text Is Just as Important as the Subject

Here are 5 reasons why the email preview text is important to optimize when sending cold emails.

Posted by Bradly Lebsack | August 5, 2021
Outbound Email

Cold Email Mistakes That Could Compromise Your Conversions

Nailing cold email is tricky. Here are some common mistakes we often find in cold email campaigns and how you can fix them.

Posted by Bradly Lebsack | July 26, 2021
Outbound Email

How Often Should I Be Testing New Messaging?

Wondering how often you should be testing new variants? Take a look at these tips to help setup a stronger outbound email messaging testing framework.

Posted by Bradly Lebsack | July 14, 2021