Sales prospecting is both an art and a science. You need to be both creative and systematic in your approach and find the right balance between the two. It can be a daunting task at first since you are essentially introducing a product to a prospective client for the very first time. While not all sales prospecting emails are bound for success, there is a way to guarantee conversions when sending them out. Here are three of the most effective prospecting email samples we’ve created using outbound email copywriting that you can use to warm up new prospects.
Since this is your first email, you need to set the context and state it very clearly, for it is a crucial step. Try to set up a call or a meeting if you can. Remember, do not overload the email with too many details. Putting too much information is a surefire way to overwhelm the prospect and can result in failure. Keep it clear and concise.
Sample Template:
Hi {First Name},
I am ____ from {company name}, and I’m working with universities across the globe. They face the challenge of streamlining student queries across channels (web, email, phone, social). I thought that as you are the {title}, you might think of strategies for the same.
We have helped {competition} enhance the digital experience of students with our AI-powered, highly automated, easy-to-use <product category>!
I would love to share how we achieved 98% student satisfaction for them. Would you have 15 minutes this week for a Zoom call?
P.S.<Your product> was awarded the <industry award> in 2019
Regards,
{Your name}
The more details you know about a prospect, the more effective your message can become. Try to research your prospect through LinkedIn or Facebook to learn more about their background and experiences. With the magic of cold email copywriting, we’ve come up with this template.
Sample Template:
Hi {First name},
From your LinkedIn profile, I saw that you manage the IT Service desk operations at____. I am reaching out to you because with {mention industry trend} gaining momentum, a {mention your product category} solution has become the top priority for your peers across industries.
An easy-to-configure and access-from-anywhere software keeps your agents happy and significantly improves agent productivity. We recently worked with {competitor’s names} on similar lines.
Is this a priority for you to stay on top of your KPIs? If so, what’s the best way to get 15 mins of your time?
PS: If you aren’t the right person, please direct me to one.
Regards,
{Your name}
Here is a video that breaks down how you can reach out to leads on LinkedIn.
If you want to gain the upper hand on your email easily, the best way to do it is to establish credibility. You can do this by mentioning industry rankings, awards, and funding, which the prospect could be interested in. This is best paired with brochures or fact sheets to establish trust and credibility.
Sample Template:
Hi {First Name},
I have worked with many {organizations} across the globe and thought we could add value to {prospect’s company} as well.
To put it in simple terms, I work for a {reputed name}-backed firm, {your company name} where I help {target audience} move away from {outdated trend} to {current trend}.
I would love to introduce {your product} for you to evaluate if we can match your requirements/goals to improve digital student interactions. Can we speak sometime soon?
Regards,
{Your name}
Conclusion
Writing effective sales prospecting email templates requires some skill in research and outbound email copywriting. Enticing your prospects to reply with the possibility of being converted all depends on how you sound in your email. Following these formulas effectively points you in the right direction. However, working with a sales prospecting email professional is still the way to go.
If you’re having trouble writing prospecting emails, Copyfactory has the solution for you. We’ve created a cold email sequence software that’s the perfect solution for all your copywriting needs. Remove all the hassle of writing an outbound email through Copyfactory.
