Emails have always been one of the most longstanding pioneers of the internet’s dog days, one that jumpstarted the digital revolution as people became savvier online. There’s no doubt that emails play a key role in businesses, but they also serve as a powerful marketing tool that allows sales representatives to create relationships with potential customers.
That’s where outbound emails come into play, a form of email marketing that can scale your brand awareness. Emails may be straightforward, but email copywriting goes beyond stringing up catchy words to promote your brand.
The best outbound emails can build rapport with your customers and place your business in a strong position, so your copy needs to be built on a deep understanding of your market. So what makes an engaging outbound email? Well, it all starts with a captivating subject line!
The subject line acts as the hook that reels readers in, which means you need to write something worth the bite if you want your prospects to click. While it’s important for subject lines to be catchy, you don’t want something that sounds like spam since it’ll go straight to the trash. But what makes a short and sweet subject line?
Different Ways to Write Good Email Subject Lines
You may have more things to say, but you only have under 40 characters to capture people’s attention when they’re reading emails. Keep in mind that most people now browse emails using their mobile devices too, so you may need to cut your copy shorter than ever.
It’s challenging to pack a strong message in a few words, but trust us! All it takes is a few words to build the momentum for your outbound email, you only need to focus on your content’s highlights to get your message across at a glance.
Drawing your audience by asking open-ended questions can tease your readers, and sometimes the curiosity you build can get them to click your emails. But remember that outbound emails are not movie trailers — while you don’t want to give away your punchline immediately, it’s important to clearly define what your email is all about.
Being specific about your email’s contents allows your potential recipients to prioritize your message above the sea of spam littering their inboxes. Writing clear commands also makes it easier for your readers to know what action to take next.
While it’s important to be informative with your subject lines, it also helps to inject your brand’s personality by writing something out of the ordinary. Building intrigue builds user interest, but don’t force your wittiness to come out. Let it flow and be sure your tone fits your target audience before blasting off your emails.
The Bottom Line: The Role of Outbound Emails in Driving Traffic to Your Business
Writing engaging and compelling copy for your outbound emails can give your business an edge, one that establishes or deepens your connection with potential customers. Think of it as a virtual version of cold calling, which means writing up a unique and convincing proposition is key to an effective outbound email.
Does Your Business Need to Produce Better and More Engaging Cold Emails?
If you’re looking for ways to improve your outbound emails, working with our wordsmiths at Copyfactor can help deliver professional email outbound sequences. Fast and reliable, we’re a dedicated copywriting partner who can optimize your conversations in no time! Get in touch with us today and see what we can do to meet your copywriting needs.
