Blog > Copywriting

When is the Best Time to Send A Cold Email?

Posted by Bradly Lebsack | Sep 15, 2021

There's a bit of calculated risk involved in sending out cold emails to potential leads, clients, and partners. Unfortunately, many marketers and business owners think that clicking "send" is enough, but there's a lot that you need to consider to make your cold emails effective.

One of the biggest factors that impact the effectiveness of your cold emails is your timing. By choosing the right time to send out your emails, you get a better chance of increasing your click rate and have more people engage and respond to your emails.

For this reason, many team leaders work with cold email copywriting experts to send out compelling emails that will help you reach marketing goals. With their skills and knowledge, they could apply all the tips and tricks needed to get the results you desire.

If you're planning to send out cold emails any time soon, it pays to know more about emails' biggest factor: timing.

Why Do I Need to Consider the Time of the Day?

There are many instances when companies send out awesome emails only to be ruined by timing. Imagine sending out an excellent and convincing email only to find out that your recipients were too busy cooking up a storm in the kitchen and eventually missing out on your mail.

With that in mind, you have to consider that your recipients have personal lives, meaning they'll have their own schedules and priorities. The challenge here is finding the sweet spot of your market where they'll have time to sit down and read through your email.

Additionally, your market's mood also matters. If you send out an email at the busiest time of the week, chances are they'd be too stressed to read, or let alone, open your email. Another thing to consider is your time zone. If you have a global audience, you must schedule cold emails at a time that's most convenient for them.

How to Utilize Timing to Maximize an Effective Cold Email

Ideally, the perfect window to send out cold emails is from 6 am to 10 am. This is the sweet spot where people spend time to view their email backlog and respond to any messages. However, not everyone would want to wake up at 6 am to send out emails, right? 

The biggest tip that we can share with you — which is most convenient for you as well — is to schedule your emails. Fortunately, many email managers and apps support scheduled emails or "send later" features, allowing you to automatically send out an email at a certain time.

This trick is particularly helpful if you're sending emails to other clients with different time zones, allowing them to see your messages at their ideal time.

But besides timing, your email will only be as effective if the meat of your email is convincing and well-written. That's why it's crucial to work with a cold email copywriting expert so you can build cold emails that will work to your advantage.

The Bottom Line: Got Hot and Rapid Results With the Right Timing

As mentioned earlier, sending out cold emails at the right time can provide you with amazing results. Besides working with a cold email copywriting expert to produce digestible and convincing emails, it's also important to note the time you plan to send them out. Trust us — when you're mindful of the time, you'll get hot and fast results.

How Can We Help You?

CopyFactory is the quickest and easiest way to get proven outbound email sequences written by experts in days. So if you're looking for a fast, customized, and convenient solution in creating outbound emails, you've come to the right place.

If you're looking for a cold email copywriting platform, reach out today and streamline your copywriting process with us!